SEO (Search Engine Optimization) or
SEOWOC (Search Engine Optimization Website Optimization Compatibility
SEO is a hot topic around the Internet. You cannot go far without stumbling upon some article somewhere discussing the issue, or someone or a site offering to boost your SEO. In the last few weeks, I spent some time researching the level of authority, credibility, and expertise related to the issue. I visited dozens of websites and read as many blog pages. At the end, I realized that as great a service that some bloggers, many of whom are developers and designers, start out to provide, their articles are bound to leave the average webmaster at a loss. Several websites stood out for published articles that were written website operators and people with teaching skills. In those articles, websites questions are addressed directly and simply, but thoroughly; Also on those sites, do and don’t and how-to are laid in ways that most beginners can understand and implement. I will give a few examples of such sites at the end of this article.
On one site I visited, the SEO blogger started a sentence with this:
If you have a UTF-8 or a ☆, get the UX part… Another one suggested this: Follow the CSS or HTML or check to see if you’re using XHTML. On one forum, a participant asked for suggestions to implement new website for her company. Several web developers and designers wrote the following: Think about the HTML5, CSS3, CSS for mobile rendering Java script, PHP, MYSQL to name a few…, but once again… The point is if you are not a developer and simply need to set up your website or to improve it to bring in traffic, you may not only lack the know-how, you would not have a clue what all this verbiage means. You may also not have to worry about the abbreviated software programming language if you go with a good host that will provide you with support, or you can afford to hire professionals.
For the sake of this article, we look to answer this question: 1. Are we really talking about SEO or SEWO or SEWCO? 2. What is the search engine?
Let us tackle the second question first. The search engine is the vehicle by which internet or web users find what they are looking for.At this time, the search engine market is dominated by Google, so we’ll call Google the Search Engine or (SE) even though there are also Yahoo, Bing, and Baidu the search in China. If you look at Google’s growth and activities since 1998 (Keep in mind that before Google, the first search engine was built using public records and directories [basic data entry and processing]) we can safely conclude that the primary optimizer is Google. In other words, Google optimized the search engine to make it bigger and better. And Google continues to optimize this search vehicle, while secondarily expanding its reach into products and services. Therefore, the process of optimizing the engine to maximize the web user’s query (search) and to capitalize (make money) on it constitutes Search Engine Optimization.
If that is the case, then why is SEO such a hot ticket item, and what does it have to do with website operators? Think about it. If you accept the premise of Google (or Yahoo or Bing) as the vehicle that drives the search, the websites then become the various destinations to which this vehicle is driven. This is similar to a tour bus taking tourists to their various destinations. A good tour guide would not only make sure that the bus is in optimum condition, he would also want to know where the passengers want to go in order to map out their stops based on their varied interests. Here, our tour guide is prepared at an optimum level. However, let us say that some of the locations, along the way, do not make themselves attractive by displaying their offerings clear enough. We would, then, have to assume the likelihood that the bus would pass them by toward more desirable location. Let us say, further, that some of the tourists on the bus want to stop for pasta while others wish to shop for souvenirs, and others yet seek to visit local charities, the bus is not going to stop at locations with no signs, or at those with broken displays, or where the signs simply read, “We welcome tourists,” or “Mom and Pop’s Store.” Conversely, the bus will stop where the location sends out a strong signal “Italian Pasta Variety,” “Children’s Clothing & Accessories” or “Save the Children.” These locations have made themselves attractive by showing compatibility with what the people on the bus are looking for. Again, the tour guide (the search engine) was optimally prepared to take the people (the user) to their desired destinations (Websites), and the locations (websites) that optimized their operation to show compatibility with the desires of the tourists receive the visitors. And that is Search Engine Optimization Websites Optimization Compatibility (SEOWOC).
It may certainly be easier to go with SEO than SEWOC. The problem is that SEO does not do justice to the dynamics of the search, the fundamental role of the search engine, and the absolute structural stativity of websites. The use of SEO as a defining term does not accurately reflect the dual aspect of optimization for the website owner operator in this debate. Consequently, understanding what we are all talking about can be the difference between being able to optimize a site or just worrying about it. Whether we continue to talk about SEO or use SEOWOC (Search Engine Optimization Website Optimization Compatibility), once we arrive at the right conceptual understanding, it will become much easier to effectuate the three (3) aspects of SEO or SEOWOC. They are as follows:
- On-site SEO, the real SEOWOC whereby we work on optimizing content(making content not necessarily bigger but better based on sharpness and relevance), improve URL description and structure, attend to meta tags and keywords, title images, and update.
- Off-site SEO, whereby the web operator uses media resources available on the web, aka social media, to build alternative platforms in support of website search engine optimization compatibility. This typically involves the utilization of platforms such as Facebook, twitter, Google plus, Tumblr, Stumbleupon, and participation in forum and having a blogger presence on the web. Building links is another form of off-site website optimization.
- SEO engineering: It is obvious that SEO can be engineered, exhibit 1. Google. For example, an enterprise that starts with capital or capital investment is certainly in a good position to instrument both types of SEO listed above. There is no denying that Goggle’s approach to optimization relies a great deal on technological engineering. In addition, the very nature of certain enterprises places such enterprises at the very top of the optimization continuum. If you look at Facebook, for instance, you do not need to be searching for anything to want to go on Facebook. You can just go to look at yourself. This is also reflected in the dozens of subsidiary sites and the thousands of links that enterprises, such as Google, Amazon, and Youtube, and others, have among them.
To name a few, I found the following sites most authoritative and resourceful on this subject.There is a vast amount of resources for new and struggling webmasters on GoogleWebmaster central ([google.com/webmasters/tools]a bit involved and developer-oriented, but you can focus on the basics and overlook the developer jargon in orderto get what you need). Search Engine Journal (SEJ) and Wikipedia offer an excellent source of material. But there are too many more to mention here.
Look for these upcoming articles:
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Content Writing Basics